About OWAY
OWAY is a professional hair care line that uses essential oils, hydrolates, active ingredients and plants using the biodynamic method in our farm in Italy. Our mission is to provide a line of treatments that takes full advantage of the power of nature to bring to hair and scalp the active ingredients they need for their health and beauty.

We believe that using healthier, more natural ingredients, rich in active ingredients and without chemical treatments, is healthier for our bodies and increases the quality and well-being of our lives.

From the biodynamic medicinal herbs it’s possible to obtain precious km zero actives and essential oils according to natural processes. The essential oils provide natural fragrances, but they are also functional active ingredients on hair and emanate calming, restoring and refreshing effects on mind and body.
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BIODYNAMIC INGREDIENTS

We set up Ortofficina, our farm covering over 50,000 Sq. m in the Bologna hills in Italy where we use the biodynamic method to grow and harvest the plants that we distill locally, transforming them into the essential oils, pure hydrolats and micronized active ingredients found in OWAY products.

Ortofficina is not only a farm, but an experience of harmony with nature, of human health and well-being, of respect for our planet. The starting point is the soil. It is only from healthy, vital soil that the strongest plants, herbs and fruits richest in antioxidants and active ingredients can grow.  The biodynamic method allows the growth of the purest ingredients and doesn’t use any chemical during the process.


FAIR TRADE NETWORKS

We have activated the cooperation with international networks of fair trade purchase to support the development of the poor countries of the world with our productions.

We receive certified natural raw materials from Africa, Amazonia, Indonesia, Indochina and Aboriginal Australia, which we include in each of our products, thus supporting over 800 local communities

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GREEN CHEMISTRY

The developments of Green Chemistry demonstrate that it is possible to obtain excellent products without using aggressive and toxic chemical substances, preferring naturally derived ingredients that improve the hair structure from one treatment to the next.

Pure oils, waxes, butters and vegetable emollients are the key to the effectiveness of OWAY treatments. Naturally derived boosters give shine, protection and lasting health to your hair. Phyto protein blends replump the hair fibre, improving its structure from one treatment to the next.


SUSTAINABLE DEVELOPMENT

85% amber glass: Amber glass is able to protect the preservation and integrity of the botanical extracts contained in our formulas, shielding them from UV rays and protecting them from bacteria. Glass is 100% pure and does not release toxic substances or contain potentially harmful chemical products which may be contained in other packaging materials.

15% aluminium: Elegant, natural, extremely corrosion resistant. The perfect material for our tubes. When aluminium is used for cosmetic packaging it is protected internally so that the contact with the contents is perfect. 100% recyclable and infinitely reusable. Aluminium recycling uses an amount of energy equal to only 5% of that used for its production from scratch.

No superfluous packaging: To minimize our impact on the environment, we opted to use only the minimum amount of packaging (all recycled, recyclable or ecological). For this reason our aluminium tubes and our glass bottles and jars do not come in boxes.

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CRUELTY-FREE

Organic Way is not, nor will it ever be, tested on animals. For European Union manufacturers, testing on animals has been banned since 2004 on the finished cosmetic and since 2009 for raw materials. The phrase WE LOVE ANIMALS communicates our ethically absolute choices in this direction: first of all the company’s decision not to export OW to China, where importers are obligated to perform testing on animals.

This year, marking the culmination of our work, we obtained PETA Cruelty Free recognition and certification in the U.S.A. PETA (People for the Ethical Treatment of Animals) is the largest world organisation for the protection of animal rights. PETA has always been at the forefront in the fight against vivisection, experimentation and other brutal treatments of animals.

OWAY Products

Discover our retail products, treatments and colours

Hair and Scalp Care

Styling and Finish Products

Special Treatments

Colouring

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